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C.E.Om Founder Sandy Abrams

About Sandy

Sandy Abrams is a self taught entrepreneur who (much to her surprise) turned a product idea into a multi-million dollar business (launched in 1993), Moisture Jamzz. Without any business background, Sandy had the passion and persistence to roll up her sleeves and learn on the fly. After years of sweat equity building her business, she turned her naivite into success, experience and savvy. Her signature products, Moisture Jamzz Moisture Gloves  quickly became a top-selling accessory in the beauty/spa industry. They were sold for two decades in mass market consumer chains such as Bed, Bath & Beyond, Linens'NThings, lots of spas & beauty supply stores, dept. stores Bloomingdales, Nordstrom and QVC. Also, private labeled for: Estee Lauder's Origins brand,  Bath & Body Works, H2O PLUS, Crabtree & Evelyn and Bare Escentuals.

After years of helping people turn their ideas into reality, Sandy published her first book titled, "Your Idea, Inc." (Adams Media 2010)  and put her inspirational, motivational advice and anecdotes into this entrepreneurial guide book. Now in “Breathe to Succeed,” (Career Press 2019) endorsed by

Arianna Huffington, Mark Bertolini/Chair CVS Health and executives at Google, SAP, Sage software and US Air Force, Abrams shares her simple yet powerful Breath & Mindfulness tools that fueled her entrepreneurial journey over the past 30 years; making her what she calls a "C.E.'Om," able to juggle the chaos of entrepreneurial life thanks to the power of mindful breath & positive thoughts that lead to action from a strategic mindset. Sandy is on a mission to empower people to create their optimal energy for wellness, success and deep, slow, nourishing, mindful breath at a time!  


Being a C.E.'Om is a mindset that will empower you, too! It's about taking charge mindfully in whatever you do. Abrams began practicing yoga & BREATH in 1989 and completed yoga teacher training in 1995. Now, also certified in Oxygen Advantage Breath, Wim Hof Foundational, Yoga Body Breath and Breath as Medicine courses, Sandy hasn't met a breath modality that she won't try! Her daily practice of taking mindful BREATH off the mat--in small moments (The story is in her 2022 TEDx talk) resonates with even the busiest people who think they "can't meditate."  

No need to master the art of stillness or reserve chunks of time. Her tried and true advice fits right into your busy day; enhancing your thoughts, energy, creativity and clarity that lead to better decisions, more meaningful business relationships, optimal energy, success and wellbeing. 

Abrams has also written for years about the journeys of other entrepreneurs and shared small business insights on HuffPost and now as a contributor to Thrive Global. She has consulted as a small business thought leader, speaker and writer with brands like Capital One, LegalZoom, Sage software and Marriott. Abrams currently leads her unique C.E.Om Breath & Mindset Experiences for entrepreneurs, leaders, employees/teams, women's groups and speaks at a variety of business & wellness conferences, events and retreats and also does 1:1 BREATH & Mindset Coaching. 


She has led C.E.Om BREATHE experiences at  several Google offices, WW  HQ (formerly Weight Watchers), Universal Music LA & NYC, Facebook HQ, McKinsey & Co., Women Presidents Org., Goldie Hawn's MindUp Foundation, BrainTap app, Peninsula Hotel Beverly Hills, Pepsi, Lululemon, LinkedIn, YPO, Global Wellness Summit and is a frequent featured speaker at Canyon Ranch resorts.Chair of the Global Wellness Institute's BREATHE Initiative and Board Member Health & Human Performance Foundation. 

Let's breathe better, together!


"When you own your breath,
nobody can steal your peace."

- Anonymous

Hello there!

I see you over there, working on autopilot. Let's change that! How you think and feel is a choice; one that you may not even be aware that you're making throughout the day. Working at the pace of technology is not sustainable. It often has you in default autopilot mode. Breath & Mindfulness will empower you to take control of your thoughts and energy and be more aware of your mindset and perspective. The quality of your breath is the quality of your work. Enhance your breath & mindfulness and improve your energy, clarity, presence, creativity, communication and leadership. Breathe mindfully and begin to feel like your best self all day long. My tools are easy, fast, effective and customizable. They'll meet you wherever you (or your teams) are in regard to breath & mindfulness. No need to master the art of stillness or reserve chunks of time. Make changes in the moment, when it's most needed. Reach out for info. on Corporate workshops, PopUps, 1:1 Customized Breath & Mindfulness training/updates and Corporate customization options for the book, "Breathe to Succeed." 

Reach out if you'd like to see how I can help you and/or your company "Breathe to Succeed!" email:

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